Local Government Campaign Materials

This project involved designing public-facing campaign and information materials for a District Councillor’s office. The work focused on clear communication, accessibility, and engaging local communities through posters, leaflets, and social media graphics. Designs were created to communicate public health messages and community updates in a clear, inclusive, and visually structured way.

Project Overview

A set of campaign and community communication materials created for a District Councillor’s office in Hong Kong, supporting public engagement, information distribution, and community outreach.

Client & Context

District Councillor’s Office (Hong Kong).
The work focused on clear, accessible communication for residents across different age groups, particularly during time-sensitive public campaigns.

My role

I was responsible for visual design across print and digital formats, working closely with the councillor’s team to ensure accuracy, clarity, and fast turnaround.

Goals & Challenges

  • Communicate public information clearly and responsibly
  • Design materials that were easy to understand for non-design audiences
  • Work under tight deadlines and frequent content updates

Process

    I interpreted briefing notes and key messages from the councillor’s office and designed layouts prioritising hierarchy, readability, and accessibility. Also adapted visuals quickly as policies and public guidance evolved.

Final Visuals

  • Logo Design for the councillor
  • Campaign posters and leaflets
  • Community information packs
  • Digital graphics for public noticeboards and online sharing

Results

  • Materials were widely used across community channels
  • Improved clarity and consistency in public-facing communications
  • Positive feedback from residents for clear, easy-to-read designs