Healthcare Brand &
Website Design for Spine Focus

The project focused on improving brand consistency and accessibility across digital and print materials, ensuring information was clear, welcoming, and easy to understand for parents and families.

Project Overview

End-to-end branding and website design for a chiropractic clinic, from logo creation to digital presence.

Client & Context

A chiropractic clinic focused on professional, patient-centred care. The client required a clean, trustworthy identity that communicated health, expertise, and reassurance.

My role

I was responsible for the full visual direction, including brand identity and website design.

Goals & Challenges

  • Establish a professional healthcare brand from scratch
  • Build trust through clean, minimal visual design
  • Ensure the website clearly communicated services and patient benefits

Process

    I created logo and visual identity centred on clarity and balance. Then selected typography and colour palette suitable for healthcare and designed a user-friendly website layout with clear information hierarchy.

Final Visuals

  • Logo design
  • Brand colour palette and typography
  • Website design
  • Supporting digital visuals

Results

  • Clear, professional brand identity aligned with healthcare standards
  • Website that communicated services effectively and confidently
  • A strong foundation for future marketing and patient communications