Social Campaign of
Sing Kee Supermarket

Created promotional video content and marketing materials for a local Asian supermarket, including short-form social videos, brochures, and leaflets. The work focused on improving visual appeal and clarity across social media and in-store promotions, supporting increased audience engagement and brand visibility.

Project Overview

Marketing visuals and video content created for a local Asian supermarket in Leeds.

Client & Context

Sing Kee Supermarket required engaging promotional content to increase visibility and attract customers both in-store and online.

My role

Designed promotional materials and produced short-form video content.

Goals & Challenges

  • Increase social media engagement
  • Present products clearly and attractively
  • Work within tight turnaround times

Process

    I created campaign visuals for social media and print, alongside product photography and short promotional videos. Competitor research and Google Trends were used to inform content direction.

Final Visuals

  • Social media graphics
  • Leaflets and brochures
  • Short promotional videos

Results

  • Social media traffic increased by 200%
  • Strong engagement across Instagram, Facebook, and TikTok